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China's Poultry Giant Goes To Lab In Quest For Meatier Chickens

Published on Jun 13 2018 3:30 PM in Fresh Produce tagged: China / poultry / Paywall / Genetics

China's Poultry Giant Goes To Lab In Quest For Meatier Chickens

China's top poultry producer, Guangdong Wen's Foodstuff Co. Ltd, is turning to genetic science to target the country's fast-growing supermarket and fast-food sectors.

Wen's is drawing on an in-house gene bank and breeding unit to create new varieties of meatier chickens for processing at slaughterhouses to better serve restaurant chains and supermarkets, Wen Pengcheng, a director of the company and its largest shareholder, said in an interview with Reuters.

That represents a sharp departure from Wen's roots serving local markets, where the animals are sold alive to customers.

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