DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Sustainability And Distinction Drive Poland’s Cider Lubelski Bottle Design

By Publications Checkout
Share this article
Sustainability And Distinction Drive Poland’s Cider Lubelski Bottle Design

How can the natural cider production process be emphasised using sustainable and distinctive on-shelf packaging?

This task was recently presented to Ardagh Group and the Spiritus Movens Design Studio in Poland. The result of their work is a new, light-weighted glass bottle with unique embossing designed for Cider Lubelski - the most popular Polish cider from brand owner AMBRA S.A.

Cider Lubelski Classic, Cider Lubelski Unfiltered, Cider Lubelski Antonówka Unfiltered and Cider Lubelski Honey are variants of the premium cider for which a new, lighter glass packaging was created.

The new bottle emphasises the light, refreshing and natural character of the drinks, which was one of the most important aspects of the design brief.

Lightweighting

To reduce the weight of the new 400ml clear and green glass bottles, the NNPB production method was used, saving an estimated 10% weight in each bottle, while maintaining the cider’s high pressure requirements. Lightweighting also means using fewer natural resources and translates into environmental benefits.

ADVERTISEMENT

An unprecedented new embossing design has also been created using large, bold letters depicting ‘Cydr Lubelski’ around the bottle neck and shoulder.

Cider is most popular among residents of large cities, aged 30-50, with higher education and above average income. They are looking for the highest quality, regional, natural and ecological products. When choosing, they are guided not by the lowest price but by the highest quality, and hence by the naturalness and authentic origin of the product.

© 2018 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: European Supermarket Magazine

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.