UK grocer The Co-operative Group has relaunched and revamped its premium private label Truly Irresistible range. The packaging for the own-label products was redesigned by GJ Creative. Additions to the range include gluten-free products such as Aberdeen Angus Beef Burgers and Pork, Jalapeno & Coriander Sausages. There are 50 new items in the revamped range.
“We’ve added lots of delicious new products to our premium range, as well as reviewing every single Truly Irresistible product to ensure we’re offering the very best in terms of fantastic tasting, quality food at affordable prices for our customers and their families,” said Sean Toal, commercial director for The Co-operative Food Group.
The entire Truly Irresistible range will have a minimum of 25 per cent off until 14 June. (26 May)
2011 - ESM: European Supermarket Magazine
