Coca-Cola Bid For Amazon Shoppers Means Boosting Digital Lineup
Coca-Cola Co., facing a world where consumers fill up Amazon baskets instead of grocery carts, is trying to raise its tech game.
The 131-year-old beverage company is taking its understanding of driving real-life traffic to the world of e-commerce. That includes upping the appearance of its “digital shelf,” integrating with voice products like Amazon’s Echo, and adding impulse buy opportunities to click-and-collect pickup lockers.
Coke showed off its progress in a room dedicated to digital commerce at an investor day event last Thursday.
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