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Coca-Cola Bid For Amazon Shoppers Means Boosting Digital Lineup

Published on Nov 21 2017 12:59 PM in A-Brands tagged: E-Commerce / Coca-Cola / Online / Tech / Amazon Echo

Coca-Cola Bid For Amazon Shoppers Means Boosting Digital Lineup

Coca-Cola Co., facing a world where consumers fill up Amazon baskets instead of grocery carts, is trying to raise its tech game.

The 131-year-old beverage company is taking its understanding of driving real-life traffic to the world of e-commerce. That includes upping the appearance of its “digital shelf,” integrating with voice products like Amazon’s Echo, and adding impulse buy opportunities to click-and-collect pickup lockers.

Coke showed off its progress in a room dedicated to digital commerce at an investor day event last Thursday.

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