Coca-Cola HBC Italia will become the exclusive distributor in Italy for spirits owned by the Gruppo Lucano, reports Corriere della Sera.
The two companies, which have a significant distribution network throughout Italy, aim to target the HoReCa channel and the so-called 'mixology' market.
The group's product portfolio for the out of home channel will consist of its key brands including Amaro Lucano, Sambuca Lucano, Lucano Coffee, and Lucano Limoncello, as well as Limoncetta, F.lli Vena, Grappa Barocca and Grappa Passione Bianca.
The agreement, which will come into effect on 1 February 2018, regards only the distribution of Lucano products, while production will remain in the hands of the Italian group.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
