Colgate-Palmolive Unveils Smart Toothbrush
Colgate-Palmolive has introduced the first app-enabled electronic toothbrush with artificial intelligence.
The new Colgate ‘Smart Electronic Toothbrush E1’ will provide users with real-time feedback about their brushing technique and crowdsource their toothbrushing data (with users’ permission) using Apple’s ResearchKit, according to Colgate-Palmolive.
The brush features real-time sensors and artificial intelligence algorithms to detect brushing effectiveness in 16 zones of the mouth, according to the company.
It uses Bluetooth connectivity and sonic vibrating technology and is powered by the French smart device company Kolibree, which works on embedding connected toothbrushes with artificial intelligence and 3D motion sensors.
The Colgate Connect app is integrated with Apple’s ResearchKit and features a 3D brushing coach to create an enjoyable oral care routine while encouraging better brushing habits and help prevent problems before they start, according to the company.
“Our goal is simple, we want people to have their healthiest smiles by brushing their best,” said Patricia Verduin, chief technology officer, Colgate-Palmolive. “The first step to improving brushing is to understand consumers’ brushing habits, and Apple ResearchKit has proved to be a powerful tool for this.”
“Connected health devices like the new Colgate Smart Electronic Toothbrush provide a valuable opportunity to enable people to monitor their health and wellness,” added Verduin. “Using Apple ResearchKit to expand the boundaries of oral care is a testament to Colgate’s drive to create innovative solutions that help people take better care of themselves.”
The smart toothbrush is now available exclusively in the US at a recommended retail price of $99.95 at Apple.com and in select Apple stores.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Kevin Duggan. Click subscribe to sign up to ESM: The European Supermarket Magazine.