Get the app today! Download iPhone App Download Android App

Consumer Goods Forum Global Summit 2018: Day-Two Review

Published on Jun 15 2018 2:42 AM in Retail tagged: Featured Post / Consumer Goods Forum / Global Summit / Paywall / Day Two

Following a first day that focused on the growing influence of Asia Pacific on the retail and consumer goods sectors, the second day of the Consumer Goods Forum Global Summit cast its net wider, examining global best practice.

James Quincey, CEO of The Coca-Cola Company, took the stage for the opening keynote. He said that Coca-Cola’s strategy is centred on creating a very consumer-centric portfolio, with digital as a catalyst to win with new consumers.

Quincey noted that in this digital world, where the parameters dictating the success and failure of brands is markedly different to the past, operators increasing need to ensure that they aren’t carrying any excess ‘baggage’.

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on Google+ Share on LinkedIn Share on Tumblr Share via Email