Consumer Goods Forum Global Summit 2018: Day-Two Review
Following a first day that focused on the growing influence of Asia Pacific on the retail and consumer goods sectors, the second day of the Consumer Goods Forum Global Summit cast its net wider, examining global best practice.
James Quincey, CEO of The Coca-Cola Company, took the stage for the opening keynote. He said that Coca-Cola’s strategy is centred on creating a very consumer-centric portfolio, with digital as a catalyst to win with new consumers.
Quincey noted that in this digital world, where the parameters dictating the success and failure of brands is markedly different to the past, operators increasing need to ensure that they aren’t carrying any excess ‘baggage’.
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