Portuguese hypermarket chain Continente has launched a new exclusive private label brand dedicated to DIY products.
The 'Boost Plus' brand consists of products in the area of lighting and energy, DIY, and car maintenance.
The private label range will be available in more than 200 Continente stores, with an offer of more than 500 products.
Product Categories
To make the selection process easier, Continente says that products are organised into three price categories, so that consumers can find everything they need to fit their budget.
Each category features a range of goods, namely household products such as lamps, electrical outlets and extensions, paints and tools, motor oils, and other items for home and car maintenance.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
