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Private Label

Continente Introduces New Private-Label Pizzas

By Branislav Pekic
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Continente Introduces New Private-Label Pizzas

Portuguese hypermarket chain Continente has introduced a new private-label pizza range, Pizza Facil & Bom, featuring ingredients like sausage or blue cheese.

At the same time, the retailer has improved the dough recipe used in the pizzas.

New varieties, including Vegetarian (courgette, spinach and blue cheese), Alentejo (sausage and mushrooms) and Transmontana (sausage, spinach and black olives), join 15 other options and are available in stores for € 2.19 each.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

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