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Continente Introduces Private-Label Snack Line

Published on Nov 15 2017 10:19 AM in Private Label tagged: Portugal / Continente / Madre Mia

Continente Introduces Private-Label Snack Line

Portuguese hypermarket chain Continente has introduced a new private-label snack range that will be sold exclusively in its stores.

The Madre Mia own-brand range will initially consist of four varieties of French fries: Hot & Spicy, Garlic, Cheddar Cheese, and Valentina Sauce.

According to the retailer, Madre Mia is a “young and irreverent brand, consisting of products with a distinctive image and flavours”.

Brand Identity

The identity of the new brand is inspired by scenes from American westerns, featuring a range of quirky characters including Al Camone, John Stinko, Silly the Kid and Money & Clide.

The retailer says that the new snacks and appetisers are aimed at young urban consumers and are ideal for moments between meals or socialising with friends.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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