Hypermarket chain Continente was the big winner in Portugal's 'Sabor do Ano' 2017 (Taste of the Year) competition, collecting 60 distinctions attributed to its private label products in the categories of Cheeses and Sausages, Bakery, Pastry and Take Away.
According to the company, these distinctions reflect the investments made in innovation and improving the quality of its private label products, in close collaboration with its partners.
This recognition allows the Continente brand to use the Sabor do Ano 2017 label on all distinguished products.
Thus, during 2017, Continente will display the label on 18 Continente Fácil e Bom pizzas; six hams; 14 Continente Seleção sausages; 3 Continente Seleção cheeses; S. Jorge DOP cheese and Azeitão DOP cheese; 2 Continente Seleção cream cheeses; Continente smoked salmon and salmon marinade; Continente rustic bread; as well as 12 pastry products, including Bola de Berlim Continente and the Bolo Brigadeiro Continente Seleção.
The process comprises a blind test and a technical evaluation, which takes into account overall satisfaction, taste, appearance, odour and texture.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up for ESM: The European Supermarket Magazine
