Migros Switzerland has announced the launch of Migusto, an online cooking club aimed at all ambitious, aspiring or dutiful but time-poor chefs.
The new online platform can be accessed through the website and via social media, Youtube, Google+ and Instagram.
Its services include a database for recipes, varying from easy to more-complex, a digital shopping list service for online orders, tutorial videos and daily updated culinary news items.
Customers opting for a (free) Migusto club membership can also benefit from special offers and discounts, on a range of Migros products and services, and receive a printed Migusto magazine for free.
"Creative and varied cuisine is not elitist. Cooking must be a joy for all, including those who feel it is their duty. That is the idea behind the Migusto cooking club," said Hansueli Siber, head of marketing at Migros.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. Click subscribe to sign up to ESM: The European Supermarket Magazine
