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Coop Switzerland Offers Christmas Tree Delivery Online

By Publications Checkout
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Coop Switzerland Offers Christmas Tree Delivery Online

Coop Switzerland has added Christmas trees to its online delivery service for the festive period, hoping to entice shoppers to purchase their Christmas food and drinks through its e-commerce portal as well.

The retailer, in a recent press release, notes that 80% of its Christmas trees are Swiss-grown, with an aim outlined to increase this statistic to 100% in the coming years. In-store, the trees are available for purchase in Coop and Coop Brico+Loisirs outlets nationwide.

About 80,000 trees will be stocked by the supermarket chain. Already, 100% of these with heights of between one and two metres are cultivated in Switzerland, and sold as soon as they are felled.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.

 

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