Daymon International Intelligence Report 2018: Reaching the Private Brand Summit
Each stakeholder within the retail industry perceives and interacts differently with Private Brand across different countries and levels of retail maturity. The Daymon International team has conducted a 360° study, integrating insights from consumers, retailers and suppliers from different markets to reach a holistic understanding of the Private Brand markets across the globe.
Local Private Brand Characteristics Call For A Segmentation Of Countries
Our research has enabled us to identify five stages that Private Brand generally passes through across different geographies and retail dynamics. The similar journey shared by the analysed countries is explained by the metaphor of the mountain, with the segmentation illustrated by different camps of the climb.
The analysis is accompanied by an examination of retailer, supplier and consumer interactions shaping Private Brand in the respective markets, through interviews and comprehensive surveys conducted across all stages. These up-to-date insights combined with real case studies of high-growth Private Brand markets and pioneer retailers draw out a complete view of the industry.
This report is intended to serve as a map to help retailers and suppliers understand where their markets are situated within the journey and how can they design winning initiatives to lead their markets and fulfil the Private Brand market potential.
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