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Delhaize Aiming To Be Belgium’s ‘Preferred Retailer’

Published on Jun 5 2018 10:10 AM in Retail tagged: Trending Posts / Belgium / Delhaize / Ahold Delhaize / Renovations / Paywall

Delhaize Aiming To Be Belgium’s ‘Preferred Retailer’

Delhaize president Xavier Piesvaux has outlined his plans to make the banner the “preferred retailer in Belgium," on the back of strong first quarter results.

Piesvaux cited the brand’s “heritage, solid customer base, great locations and talented associates” as reasons behind the Ahold Delhaize-owned banner’s resurgence, however acknowledged that the retailer needs to adapt in the face of rising competition.

Renewed Positioning

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