Delhaize Aiming To Be Belgium’s ‘Preferred Retailer’
Delhaize president Xavier Piesvaux has outlined his plans to make the banner the “preferred retailer in Belgium," on the back of strong first quarter results.
Piesvaux cited the brand’s “heritage, solid customer base, great locations and talented associates” as reasons behind the Ahold Delhaize-owned banner’s resurgence, however acknowledged that the retailer needs to adapt in the face of rising competition.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!