LSA reports that following 2014, a year which Nielsen figures show it to have enjoyed substantial value-growth, the French dental hygiene sector’s progress has somewhat subsided.
Nielsen’s statistics demonstrate that during the previous calendar year the value of the oral-hygiene market in France grew by some 3.5 per cent. Its first-quarter performance for 2015 was less impressive, however, as its rate of growth shrunk to 1.4 per cent on a like-for-like basis.
LSA reports Nicolas Brizard, head of oral care at Henkel’s French arm, for example, as stating, “This [reduction of growth] has been caused by an easing-off of promotional investment. Broadly, in a long-term sense, the market is still healthy and dynamic.”
The statistics lend credence to this opinion: between 2011 and 2014 investment in dental hygiene products within French media went from €125 million to €230 million. The advertisements themselves placed strong emphasis on teeth whiteness, LSA said.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.