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Dr. Oetker Set To Buy Alsa Baking Business From Unilever

Published on Feb 12 2018 8:59 AM in A-Brands tagged: Trending Posts / Unilever / Dr.Oetker / Alsa

Dr. Oetker Set To Buy Alsa Baking Business From Unilever

Unilever has announced that it has received a binding offer from Dr. Oetker for its Alsa baking and dessert business.

The offer is for an 'undisclosed amount', the company said.

The transaction is said to include the Alsa manufacturing unit in Ludres, France.

Not Part Of Growth Strategy

Commenting on the deal, Bauke Rouwers, general manager of Unilever France said, "In the context of our global strategy to accelerate long term, sustainable value creation, the baking and desserts category is not part of Unilever’s evolving core portfolio."

Rouwers added that Unilever was "confident that under Dr. Oetker’s ownership and support, Alsa, which has established a strong legacy in the world of desserts since its origins in 1897 in Lorraine, would be able to progress to its full potential”.


Didier Muller, general manager at Dr. Oetker France, said that Alsa is a brand "whose know-how and product quality perfectly complement our product range.

"Our goal is to pursue the brand’s growth and development both in France and internationally, based on its know-how and innovation capabilities.”

The binding offer is subject to the usual regulatory requirements and consultation processes.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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