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Some 30% Of Scottish Shoppers In Favour Of Raising Minimum Unit Price: Nielsen

Published on Feb 18 2019 11:30 AM in Drinks tagged: Trending Posts / Scotland / MUP / Minimum Unit Pricing / Paywall

Some 30% Of Scottish Shoppers In Favour Of Raising Minimum Unit Price: Nielsen

Three in ten Scottish shoppers are in favour of raising the minimum price per unit of alcohol (MUP) from the current 50p to 'somewhere around the £1 mark', a new study from Nielsen has found.

This contrasts to around one in ten who believe that the MUP should be higher prior to the introduction of minimum unit price legislation in May 2018, with millennials more supportive of an increase than those in the 55+ age group.

Nielsen found that the vast majority (94%) of Scottish shoppers are aware of minimum unit pricing, however, just under a fifth (19%) are aware that it applies to all alcoholic drinks.

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