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Drinks - Absolut

Pernod Ricard To Push Absolut Vodka To US Millennials

Pernod Ricard is to target its vodka brand Absolut at US millennials in supermarkets, with its managing director, Paul Duffy, saying that a successful impl...

BBH To Manage Advertising For Pernod Ricard's Absolut

Bartle Bogle Hegarty (BBH) has been enlisted by Pernod Ricard to manage its Absolut account, continuing the ongoing #AbsolutNights promotional push. Mor...

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Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days