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Drinks

ABV Brands Rebranded As Beam Suntory South Africa

Spirits company Beam Suntory has announced that its South African distributor ABV Brands has been renamed to Beam Suntory South Africa, effective 1st February 2019.

'Meaningful Milestone'

Managing director of Beam Suntory South Africa, Mark Pockele, commented, “Today [11 February 2019] is a meaningful milestone for our business, as we officially become Beam Suntory South Africa.

“As Beam Suntory South Africa, we will now be able to fully leverage our position as one of the world’s leading spirits businesses as we implement our ambitious growth strategy.”

In April of last year, Beam Suntory completed the acquisition ABV Brands.

Former commercial director for MEA at Beam Suntory, Mark Pockele, assumed the role of the managing director, while ABV Brands’ Dan Hawkins continued as the commercial director.

Sales Growth

After the acquisition, ABV Brands delivered a triple-digit sales growth in 2018.

Its Cognac brand, Courvoisier, emerged as the second favourite drink in the category.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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