DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Drinks

Aldi Launches Upmarket Wine Range

By Publications Checkout
Share this article
Aldi Launches Upmarket Wine Range

In the UK, Aldi has added a new viticultural range, the Lot Series, to its portfolio, comprised of four wines.

The initiative is designed to attract middle-class wine-drinkers who would traditionally shop in retailers such as Marks & Spencer and Waitrose.  The wines retail at £9.99, twice the average price of ordinary Aldi wines.

The range is comprised of three New World wines, and one Old World wine: an Argentinian Malbec-Cabernet, a Chilean Sauvignon Blanc, a Chardonnay from Tasmania, and a red blend of unlisted varieties from the Languedoc-Roussillon in France.

Jean-Claude Mas, the maker of the last of these, commented, “The decision to collaborate with Aldi was an easy one, as I have kept a keen eye on its budding reputation as a top-quality wine merchant over the last few years.”

© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly. 

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.