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Aldi UK Launches Online Wine Platform

Published on Jan 20 2016 10:02 AM in Drinks tagged: Wine / Aldi / Online

Aldi UK Launches Online Wine Platform

Aldi has launched an online wine service in the UK, the result of a £35-million investment, which allows its customers to buy more than 90 different wines by the case (six bottles), TheGuardian.com reports.

There is no delivery charge for purchases worth £50 or more, although a charge of £3 applies to any order under this threshold.

The least expensive case is that of the Spanish rosé Toro Loco (£20.94), while the most expensive is a case of vintage (2010) champagne, Champagne Blanc de Blanc, which costs £119.94.

Chief executive of Aldi UK, Matthew Barnes, said of the company’s online wine platform, “We’re applying our well-established Aldi principles of simplicity and efficiency to our new online operation. Starting with wines is a logical first step for us. It’s a standout category for Aldi, and often the entry point for customers who haven’t shopped with us before.

“We regularly receive feedback from customers who are astonished by the outstanding quality of our wines, and so we’re particularly keen to expand into new parts of the country where we don’t currently have physical stores. Selling online is an important step forward for our business.”

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.

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