Aldi UK's own-label whiskies have been awarded six medals at the International Spirits Challenge (ISC).
The discount supermarket’s private label spirits beat other brands costing over three times the price in some categories.
Aldi’s Highland Black 8 Year Old Whisky, priced at just £12.99, claimed a silver accolade, its sixth ISC medal to date. The whisky pipped The Ardmore Traditional Peated to the post in the competition, which sells for £45.55 [source: The Whisky Exchange].
Elsewhere, its Aldi Glen Marnoch Highland Single Malt Scotch Whisky (£17.49) and Aldi Glen Marnoch Speyside Single Malt Scotch Whisky (£17.49) were also among the six Aldi products which bagged silver medals in this year’s competition.
These accolades highlight a streak of success for Aldi’s own label whisky. In 2016 alone, Aldi’s own label whiskies scooped 22 accolades from prestigious awarding bodies. This leaves it’s award total now sitting at 28 accolades over the past 12 months.
Value And Quality
Tony Baines, Joint Managing Director of Corporate Buying at Aldi comments: “Our core range Highland Black 8 Year Old Whisky has always been a firm favourite amongst shoppers, owing to its high quality and fantastic value.
“This is reflected in its success in the 2017 International Spirits Challenge, alongside five of our other own label whiskies. Being awarded these accolades proves that whisky lovers can enjoy great value drinks without compromising on quality.”
Miles Beale, Wine and Spirits Trade Association Chief Executive Officer, comments: “The spirit market in the UK is a very exciting time to be in just now. We are seeing consumers experiment with more and more spirits, especially with millennials.”
The full list of Aldi’s ISC award-winning whiskies is as follows:
· Highland Black 8 Year Old Whisky (Silver) [£12.99]
· Clarke’s Bourbon Whisky (Silver)[£11.79]
· Glen Marnoch Highland Single Malt Scotch Whisky (Silver) [£11.49]
· Glen Marnoch Speyside Single Malt Scotch Whisky (Silver) [£17.49]
· Glen Marnoch Islay Single Malt Scotch Whisky (Silver) [£18.99]
· Highland Earl Scotch Whisky (Silver) [£11.49]
Aldi’s own label Oliver Cromwell London Dry Gin (£9.97) also achieved a silver award in the ISC Gin competition. TheISC Brandy & Cognac and Rum competition results have yet to be announced, and Aldi hopes to 'hopes to gain some new additions to its trophy cabinet'.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.