Drinks

Belvédère Proposes Changing Name To Marie Brizard Wine & Spirits

By Publications Checkout
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As part of its ongoing “normalisation plan”, Polish-French drinks-maker Belvédère is to propose a name change to its shareholders next month, LSA reports.

The suggested name change, to Marie Brizard Wine & Spirits, is intended to reflect “what the group is today”, the company commented.

“The planned change in the group’s name is the final step in the normalisation plan that we launched a year ago, and it is, of course, quite right that our shareholders should have their say in this matter,” said the company's chief executive, Jean-Noël Reynaud.

In the wake of its recent 2014 results, Belvédère, which includes Sobieski vodka in its portfolio, reduced its staff and advertising budget as a means of cost-cutting.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.

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