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Benecol Maker Withdraws Guidance Following Challenging First Half

Published on Aug 5 2020 8:59 AM in A-Brands tagged: Featured Post / finland / Raisio / Benecol / Paywall

Benecol Maker Withdraws Guidance Following Challenging First Half

Finnish food group Raisio has withdrawn its full-year guidance following a first half awash with 'rapid and partially unexpected changes', the company has said.

Notably, in its key market of the UK, the inability of over-65s to visit supermarkets during the coronavirus lockdown impacted sales of its core Benecol product.

Nearly half of all Benecol shoppers fall into this age group, it added.

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