Craft brewery Brewdog has announced its plan to raise £25m (€37m) through its crowdfunding scheme Equity for Punks (first revealed in 2010), as a way to stop financial institutions from cashing in on its fundraising efforts to date
The founders of Brewdog, CEO James Watt and Martin Dickie. have posted a prospective on the brand’s website, inviting fans to apply to purchase some of the 526,316 shares on offer and outlining the benefits of becoming a shareholder.
Brewdog’s plan for the fund includes the building of a bigger brewery, developing new beers and launching its craft distillery.
Investors will be able to enjoy discounts in Brewdog bars and online, as well as a free annual ‘birthday beer’ and an invite to the company’s AGM with live music and beer tastings.
“The craft beer revolution has succeeded in redefining beer and Equity for Punks is redefining business finance,” explained Watt to Business Insider.
"To grow BrewDog while being true to our values, we have had to build a whole new generation of business model. Equity for Punks puts the people who really care about our beer in control and keeps the passion and integrity in people’s beer glasses,” he added.
Brewdog announced its sixth year of growth earlier this year, increasing its annual turnover by 64% to over £29.6m (€41.5m) in 2014, while its turnover is expected to exceed £50m (€70m) this year.
© 2015 - Checkout Magazine by Jenny Whelan.