BrewDog is searching for an 'experienced distiller' in order to launch a spirits division.
On its website, the craft brewer declares itself officially on the lookout for a distiller who can 'take the lead' in producing a spirit department. The company that lands the portfolio will also be delegated with the task of designing the bottle and logo, as well as installing stills.
BrewDog did not care to comment on its new undertaking.
Last year, it said that it had made 'a new style of spirit' with regard to the creation of its 35-per-cent Watt Dickie. The company stated, 'Watt Dickie is a spirit born out of our stone-faced misadventures in high-ABV brewing. The bastard lovechild of the technique we developed to produce idiosyncratic masterpieces such as Tactical Nuclear Penguin, Sink the Bismarck and the infamous End of History – a beer which reached 55% ABV. Watt Dickie is the first genuine innovation in spirits for 200 years. Hell, maybe longer. Definitely longer.
'This is an insanely amplified IPA masquerading as a spirit. A faux spirit, a dead spirit, a new spirit. Born as an India Pale Ale, Watt Dickie then undergoes patent pending (and consequently for now, secret) freezing alchemy which transforms the beer into a high-octane roller-coaster of flavour, craftsmanship, originality and audacity.'
© 2014 European Supermarket Magazine by Peter Donnelly
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