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Drinks

Gruppo Campari Improves Significantly In Q2

By square1
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Gruppo Campari Improves Significantly In Q2

Gruppo Campari announced its half-year results today, revealing an impressive second-quarter performance that will atone in part for the group's disappointing results for this year's first three months.

In Italy, the firm's home market, sales for the first six months of the year were up 8.2 per cent. Growth was also recorded in Belgium, Austria, France and Switzerland for this period. Campari's sales were down by 6 per cent in Germany, however.

Globally, the rise was 6.6 per cent. South Africa (15 per cent), Australia (2.4 per cent) and Nigeria (111.5 per cent) were notable performers in this.

Brand Campari posted a sales lift of 12.5 per cent, with Argentina and Brazil performing impressively. Nigeria reported an extraordinary 158.4-per-cent jump in sales of the brand in the half-year.

The Aperol aperitif brand reported a 14.6-per-cent jump in sales, driven by Italy, Central Europe and global travel retail. In the Americas, sales rose by triple digits.

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Skyy Vodka sales slumped by 2.6 per cent, with shipments to the US being described as 'soft' – down by 7.1 per cent. Brazil, China and South Africa all delivered double-digit sales growth, with Argentinean sales rocketing to a 244.4-per-cent increase.

Wild Turkey's sales shrunk by 4.9 per cent, while the Lascelles deMercado rum portfolio dipped by 4.4 per cent, in spite of a 5.5-per-cent sales lift in Q2. Total Cinzano sales, including the sparkling wine and vermouth expressions, reduced by 9 per cent, while Frangelico and Carolans produced a combined 0.2-per-cent lift in sales. In Italy, Campari Soda sales rose by 10.5 per cent.

© 2014 European Supermarket Magazine by Peter Donnelly

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