Danish brewer Carlsberg said yesterday that it has entered into an agreement to buy 51% of the Czech berwing company Zatecky Pivovar.
Premium Czech beer represents a growing segment across key markets in Europe, and following the acquisition Carlsberg believe that they will be able to roll out the brewery’s main brand, Zatec, in selected markets across the Carlsberg Group.
The Zatec Beer brand is brewed according to original Czech brewing traditions.
Pivovar also produces the gluten-free beer brand Celia. Carlsberg did not specify the sum it payed to take over the company
Zatecky Pivovar's brewery, built in 1801 inside the walls of the Zatec castle, can produce up to 200,000 hectolitres per year.
© 2014 - European Supermarket Magazine by Enda Dowling
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