DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Drinks

Carrefour To Host 'Plugged In' Wine Fair At Historic Site

By square1
Share this article
Carrefour To Host 'Plugged In' Wine Fair At Historic Site

Carrefour is to offer wine shoppers a 'new plugged-in shopping experience' when it takes over a square in front of La Défense with a temporary wine fair.

According to the retailer, the pop-up outlet will feature 'a spectacular 30m long display made up of more than 120 barrels, representing the 71 various wines that have been carefully selected by the retailer's wine experts'.

One wine bottle representing each vintage will be placed in a barrel with a QR code at the fair. Once scanned, product information is sent to the shopper.

Customers will then be able to submit their orders with tablet computers at the fair, or directly using their own smartphones. Their purchases will then be delivered directly to their homes within 5 days.

'Open every day from 11 AM to 8 PM, the store has been designed to welcome thousands of wine lovers every day'.

ADVERTISEMENT

To guide consumers as they browse through the vintages, two wine experts will be holding wine information workshops, with daily sessions from 11:30am until 2:30pm, and then again from 5pm until 8pm.

The show will feature wines at prices ranging from €3.85 to €285.

 

© 2013 - ESM: European Supermarket Magazine by Ellen Lunney

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.