C&C Deal An 'Opportunity To Restore Budweiser To Its Former Glory' In Ireland, Says Analyst
The announcement that C&C Group is to take over the distribution of Budweiser and Bud Light on the island of Ireland could be an 'opportunity to return Budweiser in Ireland to its former glory', a leading industry analyst has said.
Greg Johnson of Shore Capital was commenting following the announcement that Magners cider maker C&C was adding AB InBev's complete Budweiser Brewing Group portfolio to its Ireland distribution offering, commencing 1 July 2020.
This means that brands such as Stella Artois, Beck’s, Corona, Leffe and Hoegaarden will be distributed in Ireland by C&C Group, and bring an end to Budweiser's association with Diageo in Ireland.
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