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C&C Deal An 'Opportunity To Restore Budweiser To Its Former Glory' In Ireland, Says Analyst

Published on Mar 5 2020 10:59 AM in A-Brands tagged: Trending Posts / Ireland / C&C Group / Budweiser / Paywall

C&C Deal An 'Opportunity To Restore Budweiser To Its Former Glory' In Ireland, Says Analyst

The announcement that C&C Group is to take over the distribution of Budweiser and Bud Light on the island of Ireland could be an 'opportunity to return Budweiser in Ireland to its former glory', a leading industry analyst has said.

Greg Johnson of Shore Capital was commenting following the announcement that Magners cider maker C&C was adding AB InBev's complete Budweiser Brewing Group portfolio to its Ireland distribution offering, commencing 1 July 2020.

This means that brands such as Stella Artois, Beck’s, Corona, Leffe and Hoegaarden will be distributed in Ireland by C&C Group, and bring an end to Budweiser's association with Diageo in Ireland.

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