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China's Largest Wine Maker Targets Chile Amid International Push

Published on Apr 1 2016 12:17 PM in Drinks tagged: Wine / China / Chile / Australia / Yantai Changyu Pioneer Wine

China's Largest Wine Maker Targets Chile Amid International Push

Yantai Changyu Pioneer Wine Co. plans to buy vineyards in countries including Chile and Australia as China’s largest wine maker expands abroad.

"As the next step in our international expansion, our priority now is Chile," Sun Jian, Changyu’s deputy general manager, said in an interview in Madrid earlier this month through a translator. "Australia would come next."

Changyu wants to take advantage of beneficial trade terms with wine-producing countries such as Chile as it aims to boost the contribution of foreign sales to about 30 per cent of revenue within five years from about 8 per cent now, Jian said.

Changyu acquired French cognac maker Roullet-Fransac in 2013 and the Spanish wine producer Marques del Atrio last year as its international expansion continues.

News by Bloomberg, edited by ESM. To subscribe to ESM: The European Supermarket Magazineclick here.

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