Coca-Cola Philippines has cut the promo period for its on-going Christmas campaign in order to redirect resources towards relief efforts for survivors of typhoon "Yolanda."
Coca Cola has already donated $2.5 million in cash, nearly $600,000 worth in bottled water, and $1 million through the American National Red Cross. Since Haiyan hit, Coca-Cola Philippines and Coca-Cola FEMSA Philippines have been providing water to help with recovery efforts for those affected.
"We wish to express our heartfelt solidarity to all Filipinos in these difficult times," Coca-Cola FEMSA CEO Carlos Salazar Lomelin said. "It is in times like these when the Philippines sets an example of resilience and good spirit, and where our values of supporting ourselves as a team come at its best."
