Spirits giant Diageo has announced that it has completed the acquisition of Chase Distillery in the UK.
The deal obtained regulatory clearance from the Competition and Markets Authority on 11 February 2021.
This acquisition will see the addition of the award-winning Chase Original Potato Vodka and seven premium plus gins to the Diageo portfolio, including Chase GB Gin, Pink Grapefruit & Pomelo Gin, and Rhubarb & Bramley Apple Gin.
'Quintessentially British Portfolio'
Dayalan Nayager, managing director of Diageo Great Britain, commented, “We are delighted to welcome Chase Distillery and its quintessentially British portfolio of high quality, crafted brands to Diageo.
“We are very much looking forward to working with the Chase team to build on the portfolio’s considerable potential.”
In October 2020, Diageo agreed to acquire the distillery, founded by entrepreneur William Chase in 2008.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
