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Enter The European Private Label Awards 2021 – Celebrating Excellence In Store Brand Innovation

Published on Oct 16 2020 4:30 PM in Features tagged: Featured Post / private label / awards / European Private Label Awards / EPLA

Enter The European Private Label Awards 2021 – Celebrating Excellence In Store Brand Innovation


The COVID-19 crisis has led to a surge in grocery sales, something that is likely to continue in the face of a challenging economic outlook.

As we look ahead to a 'new normal', shoppers are looking for products that not just offer value for money, but also seek to inspire, offer reliability, and tap into much-changed consumer need states. In many cases, this role is being occupied by private label, a segment that is only likely to grow in importance in the coming months and years.

The emphasis is therefore on retailers and manufacturers to meet that demand.

About The Awards

The European Private Label Awards was established by ESM: European Supermarket Magazine to commemorate the most impactful and innovative store brands on sale across the European grocery sector.

Now in its fourth year, the competition celebrates both existing private label ranges as well as new product development.

The judging process for the 2021 edition of the Awards takes place in November, with the winners set to be announced early next year.

Last year's competition welcomed more entrants than in any previous hosting of the Awards, as leading grocery operators in Germany, Italy, Spain, France, Denmark, Turkey, Ireland, the Netherlands, Belgium, Sweden, Norway, the UK and Portugal were named among the 44 finalists.

Click here for details of the winners and finalists in the 2020 European Private Label Awards.

Judging Process

As in years past, ESM will call on an esteemed panel of judges from across Europe, comprising a number of noted private label experts, to assess the products in terms of several key criteria, including innovation, taste, presentation and value for money.

Click here for details about the judging process for last year's competition.

The closing date for applications is 30 October. For more information, visit

With private label set to gain in importance in the years to come, participation in the European Private Label Awards could be the springboard you need to achieve industry success. Enter today!

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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