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Drinks

Festive Season Boosts Italian Sparkling-Wine Sales

Italian sparkling wines are set to dominate Christmas and New Year’s parties, with an 11% growth in foreign sales expected this year, according to Italian farmers’ association Coldiretti.

Based on Istat data for the first eight months of the year, Coldiretti anticipates that exports will surpass €1.3 billion in 2017, with an estimated production of more than 600 million bottles.

Drink Trends

Coldiretti says that the UK was the world’s leading market for Italian sparkling wine in 2017, with 13% growth in exported bottles. This was ahead of the US, which saw growth of 16%, followed by Germany, with a 14% increase.

The best-selling Italian sparkling wines in these markets are prosecco, Asti and Franciacorta.

Coldiretti notes that this increase in popularity has also led to a growing number of imitation products, including Kressecco and Meer-Secco, which are produced in Germany.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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