Germany: latest retail news, insights and analysis | ESM Magazine

Warsteiner Brewery Closes 2021 With Marginal Sales Decline

Germany's Warsteiner brewery closed 2021 with a marginal decline in sales (-1.1%) compared with 2020.

Kaufland Launches Beeraclez Craft Beer Range

Kaufland has launched a new craft beer range, Beeraclez, that draws inspiration from classic fairytales such as Rapunzel, Little Red Riding Hood, and Snow...

Netto Marken-Discount Promotes German Wine

Netto Marken-Discount has launched a four-week campaign aimed at promoting German winemakers and cellar masters. The campaign will see the retailer...

German Beer Sales Decline By 2.7% In First Half

Beer sales in Germany witnessed a 2.7% year-on-year decline in the first half of 2021, according to data from the Federal Statistical Office (Destatis)....

Oktoberfest Cancellation Likely To Give Germany's Beer Industry A Hangover

Following a 5.1% volume decline last year, the cancellation of the annual Oktoberfest celebrations means that German brewers are likely to continue to see...

Lauffener Weingärtner Sees 8.5% Sales Growth In 2020

Württemberg-based cooperative Lauffener Weingärtner has seen wine sales volumes grow by 8.5% to 87,562 hectoliters in 2020, according to a media...

Italian Wine Sales Grow 7% In Value, 5.7% In Volume In 2020

Wine sales in the Italian off-trade channel (large scale retail) grew by 7% in value and 5.7% in 2020 compared to the previous year. Data from the Nomis...