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Healthier Lifestyles, Social Media Could Impact Tennent's Sales In Scotland: Analyst

Published on Feb 7 2019 12:30 PM in Drinks tagged: Trending Posts / Beer / Scotland / social media / Tennent's / Paywall / Berenberg

Healthier Lifestyles, Social Media Could Impact Tennent's Sales In Scotland: Analyst

Healthier lifestyles and the rise of social media could impact sales of Tennent's, the Scottish lager brand owned by C&C Group, in the coming years, according to investment bank Berenberg.

A report compiled by the bank's analysts Tom Davies, Javier Gonzalez Lastra, Matt Reid and Ramnique Sroa examined a number of factors that could impact Tennent's performance, noting that Scotland has seen a 230% increase in breweries, mainly craft operations, in the past ten years.

The fact that Tennent's places itself in the economy and mid-priced lager category is also potentially problematic, with these categories dropping by 4.0% and 1.2% respectively, as premium and imported premium beers see gains.

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