Heineken, A-B InBev The Best Performers In 2014 Global Beer Market

By Steve Wynne-Jones
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Heineken, A-B InBev The Best Performers In 2014 Global Beer Market

Heineken and A-B InBev were the best performing out of the global beer giants last year, according to new research from Euromonitor International.

According to their 'Global Brewers’ 2014 Results: Champions and Disappointments' article, while global beer sales were forecast to grow by 2% in 2014, volume sales declines in Russia and China and a 'dreary' performance in the US and Western Europe meant that sales actually fell last year.

Heineken's 2014 volume sales, however, showed a reverse in performance with 2% growth last year, following a 'dismal' 2013 performance. A-B InBev reported 0.5% volume growth in 2014, compared to the previous year’s decline of 2%.

Elsewhere, Carlsberg A/S reported a 3% decline in organic volume sales in its 2014, and SABMiller Plc showed a slowdown in volume sales in its half-year results - the brewer's full year results are expected later this year.

Click here to read the full article from Amin Alkhatib, alcoholic drinks analyst at Euromonitor International

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones

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