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Heineken Invest €18.5m In French Operations

Published on Apr 14 2014 1:39 PM in Drinks

Heineken Invest €18.5m In French Operations

Dutch brewer Heineken has decided to reorganise its production system in France, investing €18.5 million there in three separate factories over the next five years. 

According to French newspaper Les Echos, Heineken are to make significant investments in facilities at Alsace, Lille and Marseille.

In Alsace, the company are to invest up to €10 million "automating manufacturing processes", while in Marseille €2.4 million has been set aside for improvements.

A sixth production line is to be established by the Dutch brewer at Mons-en-Baroeul, near the city of Lille. 34 new jobs are going to be created on the back of a €9.5 million investment "The Mons-en-Barœul brewery plays a strategic role in our activities," said the chairman of Heineken France, Pascal Sabrié. The move will increase annual production capacity by 430,000 hectolitres at the location this year.

In 2013, the facility's annual capacity totalled 3.5 million hectolitres.

Heineken are also hoping to relaunch the Fischer low alcohol beer brand across France again this year.

© 2014 - European Supermarket Magazine by Enda Dowling

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