Heineken Ireland has announced the appointment of Pete Green as its new off trade director. Green joins Heineken Ireland from Heineken’s US operations, where he has held the role of national sales director for grocery since 2014.
In his previous role, Green led the strategic and operational development of customer management planning and worked directly with some of North America’s leading retailers and distributors.
Background
Originally from Birmingham, Green first started in the industry with Scottish and Newcastle as a graduate in 1998.
Following Heineken’s acquisition of Scottish & Newcastle, Green held a number of commercial roles across both on- and off- trade, working with most of the UK’s leading grocery, convenience, specialist and on-line retailers.
As grocery account director in the UK, Green led the Heineken team to three consecutive years of growth whilst moving to no. 1 in the Advantage Group and claiming a Tesco award for ‘World Class Business Planning’.
Welcome
“We are delighted to welcome Pete to the key position of Heineken Ireland off trade director,” commented Maggie Timoney, Heineken Ireland managing director.
“He joins us from Heineken USA where he made a significant contribution to the business. We welcome him back to Europe and look forward to working with him.”
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