Heineken Spain Launches Initiative To Support Social Change Through Arts

By Steve Wynne-Jones
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Heineken Spain Launches Initiative To Support Social Change Through Arts

Heineken Spain has launched a new initiative, 'Cultura Viva' (Living Culture), in partnership with the Cruzcampo Foundation.

As reported by, the initiative involves the development of a series of support mechanisms for associations and non-profit organisations, primarily located in Andalucia, with the aim of promoting social development through culture.

The initiative will allocate €50,000 to areas such as digital art, dance, music, film-making and theatre. A maximum allocation of €10,000 has been set per project.

"This new initiative was created with the objective of promoting the participation of collectives and cultural agents for social change in Andalucia, through projects that are innovative, committed, dynamic, with social impact and sustainable" said Jorge Paradela, Director of Corporate Relations of Heineken Spain and President of the Cruzcampo Foundation.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.

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