Irish whiskey brand Hinch has entered into a partnership with German distributor Schlumberger GMBH & Co KG from Meckenheim to expand its global export activities.
The collaboration will see the Northern Ireland-based Hinch Distillery sell its whiskey in Germany from January 2021.
Hinch also plans to introduce its Celtic-inspired Irish gin brand Ninth Wave in Germany next year.
Schlumberger is one of the oldest distributors of wine and spirits in Germany and represents several international upscale spirits brands.
Elsewhere, Hinch Distillery has entered into a distribution agreement with Poland’s Pinot Wines & Spirits for Hinch Irish whiskeys and Ninth Wave Irish gin.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.