Irma To Introduce Vertical Farming In 35 Stores In Denmark
Coop Denmark has announced plans to introduce vertical farming in some 35 Irma outlets, in collaboration with Germany's infarm.
The retailer plans to roll out the technology in its stores over the next two months, after a successful pilot project in its Østerport store last year.
'An Innovative Concept'
Infarm has devised an innovative concept that allows retailers to grow herbs and certain leafy vegetables in stores, using vertical farming units.
The cultivation of the herbs and vegetables require very little water and no synthetic pesticides.
The process also minimises the requirement of transportation from farms to store shelves.
Commenting on the initiative, Irma director Søren Steffensen described vertical farming as the "way of the future to grow vegetables. With this collaboration, we unite Irma's goal of promoting the most sustainable forms of production and the best possible quality of taste."
Founded in Berlin in 2013, infarm is now present in France, Luxembourg, Switzerland.
In September 2019, it partnered with Marks & Spencer to introduce the technology at the retailer's Clapham Junction store in South West London.
Two months later, US retailer Kroger announced plans to launch the concept in its outlets across North America.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.