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Drinks

Kaufland Unveils Organic Champagne Variety

German retailer Kaufland has introduced an organic champagne to its offering: Canard-Duchêne ‘P181’ Extra Brut.

“An organic certification in the field of champagne is something special,” said Volker Schmidt, who is responsible for purchasing wine and sparkling wine at Kaufland. “Only a few champagne winemakers are willing to take on the much higher workload.”

Organic Creation

The grapes of the champagne are organically grown in a 12-hectare vineyard in ‘la Montagne de Reims’.

According to Schmidt, the new product contains three grape varieties that complement each other: 30% Pinot Noir, 30% Pinot Meunier, and 40% Chardonnay.

To give the champagne a special complexity, the first alcoholic fermentation of the Chardonnay takes place in 300-litre wooden barrels.

“There are aromas of yellow fruits, such as mirabelle plums and apricots,” Schmidt added. “With less than six grams of sugar per litre, the champagne appears harmonious and fresh.”

Farming Process

To protect their plants and grapes from diseases, organic winegrowers are required to undertake a lot of preventive work, including foliage care.

Additionally, they protect the soil from weeds and pests by greening their open spaces with native flowers.

Organic winegrowers also fertilise their soil with compost to keep it healthy, which contributes to the conservation of biodiversity.

The Canard-Duchêne ‘P181’ Extra Brut costs €29.99 and can be purchased at Kaufland outlets throughout Germany.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Jana Zimmermann. Click subscribe to sign up to ESM: European Supermarket Magazine.

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