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Drinks

Krombacher Group Announces Heil- und Mineralquellen Germete Acquisition

German drinks firm Krombacher Group has announced plans to take over Heil- und Mineralquellen Germete GmbH, based in Warburg, effective 1 August.

The value of the transaction has not been disclosed, with the deal still subject to approval by the relevant competition authorities.

About Heil- und Mineralquellen Germete

Heil- und Mineralquellen Germete GmbH, which was founded a century ago, in 1922, bottles around 200 million litres of mineral water and soft drinks each year.

Its mineral water brands include Germeta, Warburger Waldquell and Antonius, while it also processes other beverage and private-label products at its Warburg facility as part of contract bottling agreements.

Following the transaction, Heil- und Mineralquellen Germete's production site will be maintained and the brand business will be further expanded, Krombacher said in a statement. It added that the transaction opens up 'new opportunities' for the group, particularly in terms of integrating many Krombacher non-alcoholic beverages.

Employee Retention

All employees of Heil- und Mineralbrunnen Germete GmbH will transition to the new company following the completion of the deal, and remain active at the site. In addition, the company's regional brands will continue to be looked after and distributed by local management. All currently existing contracts and agreements remain valid, Krombacher added.

Earlier this year, Krombacher reported a total output of 7.335 million hl (-0.9%) across all its brands in 2021, with its core umbrella brand reporting 5.590 million hl (-2.3%).

"All in all, we can look back on a satisfactory financial year with our group of companies," Uwe Riehs, marketing director, said at the time.

© 2022 European Supermarket Magazine – your source for the latest drinks news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

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