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Kronenbourg Re-Launch Ad Featuring Eric Cantona

Published on Apr 11 2014 11:41 AM in Drinks

Kronenbourg Re-Launch Ad Featuring Eric Cantona

Heineken has just launched the latest ad for its French beer brand Kronenbourg.

Marketing the Krnonenbourg 1664 brand as 'A Taste Superior', the campaign shows Eric Cantona once again take up the role of a bemused onlooker in Alsace where he jokes that "hop farmers are treated like the footballers of Britain". 

You can watch it here.

In February, the UK's Advertising Standard's Authority banned a Kronenbourg press and TV ad campaign featuring the former Manchester United footballer because it was deemed 'misleading'.

The ASA then emphasised that the connection made between the Kronenbourg 1664 brand and France as misleading, as the beer is not only brewed in the UK, but the majority of the hops in the recipe are grown outside France.

In light of the ruling, this re-edited version will be screens in the lead up to the World Cup this summer.

© 2014 - European Supermarket Magazine by Enda Dowling

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