Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Drinks

Leonardo DiCaprio Invests In French Champagne Brand Telmont

Hollywood actor Leonardo DiCaprio has bought an equity stake in French champagne house Telmont, its majority owner Rémy Cointreau said on Wednesday, as luxury brands strike partnership deals with celebrities to broaden their appeal.

"From protecting biodiversity on its land, to using 100% renewable electricity, Champagne Telmont is determined to radically lower its environmental footprint, making me proud to join as an investor," DiCaprio said in a statement.

In February 2021, LVMH's Moet Hennessy bought a 50% stake in rap star Jay-Z's Armand de Brignac champagne brand.

Eric Vallet, CEO of Rémy Cointreau, welcomed Leonardo DiCaprio to the champagne house and added, "He carries, with its own aura, a commitment, and values at the service of sustainable and responsible development. These values, which are also ours, are perfectly reflected in our attachment to the terroir and in our ambitions.

"The House of Telmont can rely on the know-how of its teams, the support of the Rémy Cointreau Group and now the strong commitment of our new partner."

Telmont Champagne House

The Telmont champagne house was founded in 1912 and French drinks company Rémy Cointreau, whose rivals include Pernod Ricard and Diageo, bought a majority stake in it in October 2020.

Historic luxury brands around the world have struck partnership deals with celebrities in their bid to lure younger customers, with Jay-Z's pop star wife Beyonce already involved in the Ivy Park sportswear brand.

DiCaprio is one of Hollywood's most famed actors, winning an Oscar in 2016 for his role in movie 'The Revenant', while his other hit films have included 'Titanic' and 'The Wolf of Wall Street'.

Read More: Rémy Cointreau Confident About Profit Outlook As Sales Beat Estimates

News by Reuters, additional reporting by ESM – your source for the latest Drinks news. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days