Jacob's Creek has revealed the first major change to its logo, since it was launched in 1976.
The image on the front of all it's wine bottles will show two vine leaves with the stream that lies behind the brand’s name flowing through the middle.
From March of this year, all the different brands within Jacob's Creek's range; including Cool Harvest, Sparkling, Classic, and reserve, will feature the new logo.
“The idea was to build a single, cohesive, premium look across the range,” Jacob’s Creek marketing manager at Pernod Ricard UK, Ary Ganeshalingam, told thedrinksbusiness.com.
Pernod has made the change in response to “significant consumer research undertaken over the past 12 months … revealing that consumers wanted to know more about the brand story”.
© 2014 - European Supermarket Magazine by Enda Dowling
