Lucozade have announced that it will launch two limited-edition drinks inspired by the 2014 Fifa World Cup.
Its soft drink, Lucozade Engergy, will feature a Brazilian-themed bottle and a mango and mandarin flavour in 238ml and 500mml packs from 20 December. Brazilian Guava is also being added to Lucozade Sport from January 6 in standard packs.
The drinks will be distributed in the UK only.
In September, GlaxoSmithKline announced it reached an agreement to sell its nutritional drinks brands Lucozade and Ribena to Suntory Beverage & Food Ltd (SBF), the Japanese consumer goods company, for £1.35 billion in cash. The deal is expected to be completed by the end of this year.
© 2013 - European Supermarket Magazine by Alyson Kerr
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